G-Fruit, 'HY (formerly, Korea Yakult) BTS Coffee' enters the Philippine market

Reporter's name Jin-seong Cho 2022.03.07 10:28

[News In] Reporter Jin-seong Cho = Jeefruit (CEO Kim Seong-bong), a company specializing in exporting famous celebrity goods products, has been using 'HY (formerly Korea Yakult)' cold brew, hot brew coffee RTD (Ready) to which BTS' special package has been applied through a local buyer in the Philippines. To Drink)” announced on the 7th that it will export products to large Philippine companies.

2022년 BTS RTD Coffee 제품사진.

필리핀 현지 바이어 담당자는 “필리핀에 글로벌 아티스트 방탄소년단과 HY(구, 한국야쿠르트)가 협업한 BTS 커피 RTD(Ready To Drink) 상품을 정식 론칭할 수 있게 되어 무한한 영광이며, 필리핀 현지 소비자들에게도 좋은 호응을 얻을 수 있도록 제품 판매 시 적극적인 마케팅 및 다양한 이벤트 진행을 할 예정”이라고 밝혔다.

2022 BTS RTD Coffee product photo.

The BTS coffee RTD (Ready To Drink) design exported this time is the 2022 NEW version, and consists of one individual cut for RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook, and one group cut with all members. 8 papers. The product is produced and exported in three flavors: Cold Brew Americano, Hot Brew Vanilla Latte, and Macadamia Mocha latte.

In addition, BTS Coffee RTD (Ready To Drink) exports amounted to 933,000 bottles, the largest scale for a single order.

Director Young-Woo Kwon of 'EB KOREA NETWORKS', in charge of marketing for Jeeproot, said, "When we signed an export contract with a Filipino buyer, we heard from the buyer that BTS Coffee RTD (Ready To Drink) is a good product that can be used in the Philippines, so we have high expectations for the business. In addition to the BTS Coffee Ready To Drink (RTD), which is being launched this time, the contract size for export to the Philippines in 2022 will be at least 7 million dollars,” he said.

#BTS #Coffee #RTD #coldbrew #BANGTAN

Source: Newsin (http://www.newsin.co.kr)

News article URL: http://www.newsin.co.kr/news/articleView.html?idxno=99361

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